Archive | Owners Only

Markiplier's $50M Middle Finger to Hollywood

This week: Markiplier's $50M middle finger to Hollywood, why a 23-year-old NBA star is buying the Texas Rangers, and Night's $70M pivot from management to holding company. Ownership is the only moat left.

Jeff Frommer

Feb 13, 2026

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8 min read

No Gun, Just Burning Boats

This week: Why YouTubers are ditching platform reliance for upside, Red Seat’s $26M infrastructure play, and the JuJu Watkins "Skin in the Game" model.

Jeff Frommer

Feb 6, 2026

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7 min read

The Super Bowl "Class War"

This week: why smart brands are skipping TV ads to win the "Ground Game," MrBeast hijacks the Super Bowl for $1M, and Netflix admits YouTube is their "Farm League."

Jeff Frommer

Jan 30, 2026

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7 min read

The $233,000 Per Second Math Equation

This week: the boring math behind a $20M Super Bowl ad, why Travis Kelce is buying stock on the open market, and the athlete syndicate pouring cash into recovery tech.

Jeff Frommer

The Landlord Changed (But The Rent Is Still Due)

Jan 23, 2026

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8 min read

The Landlord Changed (But The Rent Is Still Due)

This week: why the new American TikTok is a trap for founders, how YouTube just invented ad "time travel," and the Sephora Effect: why the next billion-dollar brands will be creator-owned.

Jeff Frommer

Jan 16, 2026

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7 min read

The "Adults" in the Room Are YouTubers

This week: Why Funko put a creator manager on their board, the Khaby Lame acquisition, and why TikTok is eating 20% of social commerce.

Jeff Frommer

Logan Paul Wants Your Equity, Not Your Cash

Jan 9, 2026

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7 min read

Logan Paul Wants Your Equity, Not Your Cash

This week: Logan Paul becomes a General Partner, legacy media admits the masthead is dead, and the one asset class AI can't kill.

Jeff Frommer

The $0 CAC Launch (And Why You Can't Buy It)

Dec 18, 2025

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8 min read

The $0 CAC Launch (And Why You Can't Buy It)

This week: Sahil Bloom just generated 1M+ free impressions, why a DraftKings billionaire is building creator infrastructure, and Instagram finally surrenders control of the algorithm.

Jeff Frommer

Big Box Retail Just Woke Up. Sovereign Wealth Enters the Chat.

Dec 12, 2025

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8 min read

Big Box Retail Just Woke Up. Sovereign Wealth Enters the Chat.

This week: why Home Depot stopped renting attention, how nation-states are betting on creators, and the $37 billion signal every founder needs to see.

Jeff Frommer

Must Know: Why Subscription-First Creators Win

Dec 2, 2025

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8 min read

Must Know: Why Subscription-First Creators Win

This week: subscription-first creators become founder leverage, how AI companions are scaling creators, and a creator raising $1.1M to build her own platform.

Jeff Frommer