Somebody Just IPO'd a Human

This week: a $64M fund writing equity checks into creators' own holding companies, Coco Gauff taking an ownership stake in a relaunched tennis league where every player gets equity, and fitness creator Kendall Toole co-founding her own functional dressing brand instead of taking an endorsement check.

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Creators Just Got a $400M Sugar Daddy

This week: creators got a $400M sugar daddy, a YouTuber joined the fund that got early into OpenAI and Anthropic, and Your Rich BFF turned 10 million followers into an app she built herself.

Kendall Jenner Went on a TRIP and Never Checked Out

This week: Kendall Jenner takes equity in a $200 million calming-drink brand instead of a check, Sydney Sweeney cold-calls a prediction-market startup and walks out with a stake, and Chris Paul launches a sports media company he actually owns. Plus three founders we cannot stop watching.

Wonder Woman's Secret Identity Was Mac and Cheese All Along

This week: Barilla buys the mac and cheese Gal Gadot quietly built and never put her face on, Micah Parsons turns a customer habit into a co-founder seat at Good Candy, and Iggy Azalea buys into the AI plumbing that took Fanvue from $4M to $200M.

Drizzy Just Flipped the Owl for Nine Figures

This week: Drake sells 51% of OVO and keeps the part that compounds, Chris Hemsworth buys into Australia's most awarded distillery, and Samsonite pays $178.5M for most of Shay Mitchell's BÉIS while she keeps the creative chair.

Your Favorite Athlete Just Fired Their Sponsor

This week: 30 action-sports athletes launch a supplement brand they own instead of endorse (NORTH Performance), Travis Kelce quietly starts building the plumbing for every NIL deal in college sports, and Aliyah Boston turns a tampon sponsorship into an ownership stake.

Alex Cooper Killed the Cans to Feed the Company

This week: Alex Cooper winds down Unwell's drink line to fund what compounds, a $1.2M investor lawsuit puts a spotlight on how celebrity involvement gets pitched, and Alix Earle buys equity in the $150M wellness brand she actually uses.