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Owners Only

The owners manual at the intersection of influence, entrepreneurship and culture.

Written by

Jeff Frommer

Wonder Woman's Secret Identity Was Mac and Cheese All Along

This week: Barilla buys the mac and cheese Gal Gadot quietly built and never put her face on, Micah Parsons turns a customer habit into a co-founder seat at Good Candy, and Iggy Azalea buys into the AI plumbing that took Fanvue from $4M to $200M.

Jeff Frommer

Drizzy Just Flipped the Owl for Nine Figures

Aug 28, 2026

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9 min read

Drizzy Just Flipped the Owl for Nine Figures

This week: Drake sells 51% of OVO and keeps the part that compounds, Chris Hemsworth buys into Australia's most awarded distillery, and Samsonite pays $178.5M for most of Shay Mitchell's BÉIS while she keeps the creative chair.

Jeff Frommer

Your Favorite Athlete Just Fired Their Sponsor

Aug 21, 2026

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9 min read

Your Favorite Athlete Just Fired Their Sponsor

This week: 30 action-sports athletes launch a supplement brand they own instead of endorse (NORTH Performance), Travis Kelce quietly starts building the plumbing for every NIL deal in college sports, and Aliyah Boston turns a tampon sponsorship into an ownership stake.

Jeff Frommer

Alex Cooper Killed the Cans to Feed the Company

Aug 14, 2026

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9 min read

Alex Cooper Killed the Cans to Feed the Company

This week: Alex Cooper winds down Unwell's drink line to fund what compounds, a $1.2M investor lawsuit puts a spotlight on how celebrity involvement gets pitched, and Alix Earle buys equity in the $150M wellness brand she actually uses.

Jeff Frommer

Two Twins Just Launched Go-Two, Moving NIL to Ownership

Aug 7, 2026

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8 min read

Two Twins Just Launched Go-Two, Moving NIL to Ownership

This week: Lewis Hamilton opens the first store in his own trading-card empire, the Cavinder twins go from NIL stars to founders with the launch of Go-Two, and Beyoncé buys LVMH out of her whisky to own it outright.

Jeff Frommer

These Two Gen-Z Creators have real skin in the game.

Jul 31, 2026

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8 min read

These Two Gen-Z Creators have real skin in the game.

This week: ESW Beauty hands two Gen-Z creators the cap table, Flo Rida buys the franchise instead of the endorsement, and a new athlete network turns out to be 97 percent owned by athletes. Plus three founders on our radar.

Jeff Frommer

Ronaldo Popped the Question. Georgina Popped off With the Whole Margin.

Jul 24, 2026

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7 min read

Ronaldo Popped the Question. Georgina Popped off With the Whole Margin.

This week: Georgina Rodriguez launched an activewear brand with no wholesale partners and kept the full margin, a creator turned two billion views into a candy brand that Mondelez just backed, and Mookie Betts stopped endorsing gloves and started making them.

Jeff Frommer

Mr. Bonobos just got his period. 6M followers watched

Jul 17, 2026

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9 min read

Mr. Bonobos just got his period. 6M followers watched

This week: the Bonobos founder handed his company's marketing to a TikToker instead of hiring an agency, a YouTuber and a serial entrepreneur put their cereal in every Target in the country, and a minor leaguer sold the public a stake in his own paycheck.

Jeff Frommer

Jul 10, 2026

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7 min read

Tiger's Secret 15th Club Was a Cap Table

This week: Tiger Woods let a golf simulator stake he took in 2015 quietly compound into a $530 million dollar exit, Michael Strahan skipped the host chair and launched a podcast network he owns outright, and three dads who started with $750 dollars in a garage built a brand real enough that Gary Vee asked to buy in.

Jeff Frommer

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Archive

Wonder Woman's Secret Identity Was Mac and Cheese All Along

Drizzy Just Flipped the Owl for Nine Figures

Your Favorite Athlete Just Fired Their Sponsor

Alex Cooper Killed the Cans to Feed the Company

Two Twins Just Launched Go-Two, Moving NIL to Ownership

These Two Gen-Z Creators have real skin in the game.

Ronaldo Popped the Question. Georgina Popped off With the Whole Margin.

Mr. Bonobos just got his period. 6M followers watched

Tiger's Secret 15th Club Was a Cap Table

Owners Only