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Owners Only

The owners manual at the intersection of influence, entrepreneurship and culture.

Written by

Jeff Frommer

Alex Cooper Killed the Cans to Feed the Company

This week: Alex Cooper winds down Unwell's drink line to fund what compounds, a $1.2M investor lawsuit puts a spotlight on how celebrity involvement gets pitched, and Alix Earle buys equity in the $150M wellness brand she actually uses.

Jeff Frommer

Two Twins Just Launched Go-Two, Moving NIL to Ownership

Aug 7, 2026

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8 min read

Two Twins Just Launched Go-Two, Moving NIL to Ownership

This week: Lewis Hamilton opens the first store in his own trading-card empire, the Cavinder twins go from NIL stars to founders with the launch of Go-Two, and Beyoncé buys LVMH out of her whisky to own it outright.

Jeff Frommer

These Two Gen-Z Creators have real skin in the game.

Jul 31, 2026

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8 min read

These Two Gen-Z Creators have real skin in the game.

This week: ESW Beauty hands two Gen-Z creators the cap table, Flo Rida buys the franchise instead of the endorsement, and a new athlete network turns out to be 97 percent owned by athletes. Plus three founders on our radar.

Jeff Frommer

Ronaldo Popped the Question. Georgina Popped off With the Whole Margin.

Jul 24, 2026

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7 min read

Ronaldo Popped the Question. Georgina Popped off With the Whole Margin.

This week: Georgina Rodriguez launched an activewear brand with no wholesale partners and kept the full margin, a creator turned two billion views into a candy brand that Mondelez just backed, and Mookie Betts stopped endorsing gloves and started making them.

Jeff Frommer

Mr. Bonobos just got his period. 6M followers watched

Jul 17, 2026

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9 min read

Mr. Bonobos just got his period. 6M followers watched

This week: the Bonobos founder handed his company's marketing to a TikToker instead of hiring an agency, a YouTuber and a serial entrepreneur put their cereal in every Target in the country, and a minor leaguer sold the public a stake in his own paycheck.

Jeff Frommer

Jul 10, 2026

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7 min read

Tiger's Secret 15th Club Was a Cap Table

This week: Tiger Woods let a golf simulator stake he took in 2015 quietly compound into a $530 million dollar exit, Michael Strahan skipped the host chair and launched a podcast network he owns outright, and three dads who started with $750 dollars in a garage built a brand real enough that Gary Vee asked to buy in.

Jeff Frommer

Turns Out a Salad Chain Was the Smartest Draft Pick.

Jul 3, 2026

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9 min read

Turns Out a Salad Chain Was the Smartest Draft Pick.

This week: the newly crowned Finals MVP cashed his moment into equity in a salad chain instead of a paycheck, Bethenny Frankel walked past the endorsement offer and bought the company plus a C-suite title, and a movie star, a billionaire, and ESPN quietly turned a lacrosse league into their cap table.

Jeff Frommer

This investor hasn't even hit puberty yet

Jun 26, 2026

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13 min read

This investor hasn't even hit puberty yet

This week: a 15-year-old funds a sports-drink stake with a Kendrick Lamar royalty check, Pat McAfee buys into the PB&J brand he's about to put in front of a billion viewers, and Forbes starts paying creators on revenue share instead of by the hour.

Jeff Frommer

Jun 19, 2026

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8 min read

Meet the Knicks' other starting five

This week: the founders who bet on the Knicks years before the title just cashed in, a $500M fund turned 250 athletes into co-owners of Rhoback, and Lionsgate took equity in its AI tool instead of renting it.

Jeff Frommer

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Archive

Alex Cooper Killed the Cans to Feed the Company

Two Twins Just Launched Go-Two, Moving NIL to Ownership

These Two Gen-Z Creators have real skin in the game.

Ronaldo Popped the Question. Georgina Popped off With the Whole Margin.

Mr. Bonobos just got his period. 6M followers watched

Tiger's Secret 15th Club Was a Cap Table

Turns Out a Salad Chain Was the Smartest Draft Pick.

This investor hasn't even hit puberty yet

Meet the Knicks' other starting five

Owners Only