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Owners Only

The owners manual at the intersection of influence, entrepreneurship and culture.

Written by

Jeff Frommer

Apparently McLaren makes irons now

This week: McLaren launched a golf brand with Justin Rose, Ian Poulter, and Michelle Wie West as investors at debut, Mari Llewellyn turned a 2019 transformation photo into a $1 billion brand and kept the operating seat, and Steph Curry and Conor McGregor both launched their own beverage brands six days apart.

Jeff Frommer

Apr 24, 2026

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6 min read

The Banana Guy Just Joined a Cap Table.

This week: Ashton Hall passed on the endorsement check and took equity in Price.com, Justin Bieber sold $15 million of his own Skylrk merch at Coachella at nine times the all-time festival record, and Bryan Johnson turned his longevity audience into a clinic with blood tests and prescriptions.

Jeff Frommer

A Public Company Just Made an NCAA Champion an Owner.

Apr 17, 2026

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6 min read

A Public Company Just Made an NCAA Champion an Owner.

This week: NCAA champion Kiki Rice became an owner in a publicly traded company, Adidas's former basketball GM quit to run a 14-million-subscriber YouTuber's business, and Shaq walked into a store, stayed for hours, and walked out a shareholder.

Jeff Frommer

Ten Celebs Bet on a Gummy Bear. They All Just Got Paid.

Apr 10, 2026

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19 min read

Ten Celebs Bet on a Gummy Bear. They All Just Got Paid.

This week: Ten celebrities took equity in a gummy brand and Unilever just paid $1.2 billion for it, Corporate Natalie launched an agency that puts creators in the room before the brief gets written, and golf's biggest YouTube creators built their own TV network backed by Blackstone's David Blitzer.

Jeff Frommer

OpenAI just told you what they can't build.

Apr 3, 2026

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12 min read

OpenAI just told you what they can't build.

This week: OpenAI acquired an 11-person podcast. KD's 2017 WHOOP bet just paid off 81x. And Lexie Hull is building a portfolio at 25.

Jeff Frommer

Mar 27, 2026

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13 min read

Seriously, WTF Is Alix Doing?

This week: Alix Earle built her own brand without putting her name on it, Danone paid $1.15 billion for a company that grew up on Reddit, and Tarte's founder launched a nootropics brand from her garage with her teenage sons as co-founders.

Jeff Frommer

JPMorgan Gave Seven Athletes a Seat at the Table.

Mar 20, 2026

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12 min read

JPMorgan Gave Seven Athletes a Seat at the Table.

This week: JPMorgan Chase just gave seven athletes governance roles, Unrivaled closed at $340M with players owning 15%, and Victoria Beckham has been building her 14-year-old's brand infrastructure since she was five.

Jeff Frommer

Mar 13, 2026

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12 min read

A $100M Brand Just Made a 14-Year-Old a Shareholder

This week: a $100M skincare brand gave equity to three teenagers, Fox hired a VC to run its creator studio, and Jordan Brand locked in Azzi Fudd before she's even been drafted.

Jeff Frommer

HubSpot Just Bought a Guy's Side Project. Here's Why.

Mar 6, 2026

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11 min read

HubSpot Just Bought a Guy's Side Project. Here's Why.

This week: why HubSpot paid millions for a guy's Starbucks side project, Keith Lee's first-ever restaurant investment isn't a brand deal, and the 2024 NIL structure most founders still haven't heard about.

Jeff Frommer

Archive

Apparently McLaren makes irons now

The Banana Guy Just Joined a Cap Table.

A Public Company Just Made an NCAA Champion an Owner.

Ten Celebs Bet on a Gummy Bear. They All Just Got Paid.

OpenAI just told you what they can't build.

Seriously, WTF Is Alix Doing?

JPMorgan Gave Seven Athletes a Seat at the Table.

A $100M Brand Just Made a 14-Year-Old a Shareholder

HubSpot Just Bought a Guy's Side Project. Here's Why.

Owners Only