This week: the boring math behind a $20M Super Bowl ad, why Travis Kelce is buying stock on the open market, and the athlete syndicate pouring cash into recovery tech.
This week: why the new American TikTok is a trap for founders, how YouTube just invented ad "time travel," and the Sephora Effect: why the next billion-dollar brands will be creator-owned.
This week: Why Funko put a creator manager on their board, the Khaby Lame acquisition, and why TikTok is eating 20% of social commerce.
This week: Logan Paul becomes a General Partner, legacy media admits the masthead is dead, and the one asset class AI can't kill.
This week: Sahil Bloom just generated 1M+ free impressions, why a DraftKings billionaire is building creator infrastructure, and Instagram finally surrenders control of the algorithm.
This week: why Home Depot stopped renting attention, how nation-states are betting on creators, and the $37 billion signal every founder needs to see.
This week: subscription-first creators become founder leverage, how AI companions are scaling creators, and a creator raising $1.1M to build her own platform.
This week: Niche creators surge, Agentio hits $40M, TikTok launches Bulletin Board, and creator distribution grows up
This week: creator-led enterprises, Steven Bartlett’s €365M play, Adobe’s AI insights, and OWM’s first million
YouTube creator raised $10M from their audience, OpenAI just changed how discovery works, and some sick Owner Only merch you need.
Your Weekly Insider on Influence, Ownership, and Building What Matters.
