🎙️The 5 questions that'll make or break your cap table

📆 WHAT WE WILL HIT ON THIS WEEK:

• 5 creator equity questions every founder must answer

• FREE DOWNLOAD: Creator Advisory Board Playbook

• Industry news, upcoming events & creator spotlight

• Ask Andy: Your creator equity questions answered

• Founders Wanted!! Join me on “Office Hours w/ Jeff & Friends”

When founders approach me about bringing creators onto their cap table, they typically have five burning questions:

The overlooked truth about creator partnerships:

Here's where most founders get it wrong:

Creators aren't just megaphones.

Most founders aren't CMOs. You're not investors either. You're dreamers, operators, ideators. You build things. But you know who talks to your customers every single day? The creator you're thinking about putting on your cap table.

You're thinking about their distribution: How many followers they have, how many eyeballs they can put on your product.

⇢ Yes that matters, but you're missing the bigger opportunity.

The real value? Creators have the most direct line to your customers you could ever ask for.

They’re basically the best listening devices on the planet.

They ask questions like:

• "Hey guys, would you rather have strawberry or blueberry?"

• "What if we added this button? Thoughts?"

That relationship, that authenticity, that trust they have with their fans (not followers — there's a difference) is how you rapidly prototype what to build next.

This is why I talk about creating a Creator Advisory Board.

These aren't influencers paid to post. They should listen. They should curate. They should feel like they have a genuine ability to influence the direction of your business.

Why this creates real value

When a creator asks their community about what flavor they wanted most, and then gets to deliver that for their fans — something powerful happens.

The fans influenced the product. And they'll do it again and again.

Now they feel part of it. Their voice is being heard. And they're much more likely to buy, share, and evangelize your product because they had a hand in creating it.

So ask yourself: Are you just chasing followers, or are you building an army of co-creators who feel ownership in your success?

Because that's the game-changing shift happening right now. And if you're still treating creators like walking billboards, you're already losing.

Got wisdom to drop? We need your time.

Office Hours is a live, unscripted LinkedIn LIVE where I will go one-on-one with industry leaders who actually have something to say. Each session runs 60 minutes – no fluff, just straight talk.

The format:

• Me interviewing one kickass guest (that could be you - just reply to this email)

• Real-time Q&A where viewers can join the stream

• Authentic conversations about business building, investing, and the creator economy

• Bi-weekly cadence

Why this matters:

The ecosystem is drowning in generic content. Everyone's saying the same shit in different words. Office Hours cuts through that noise with conversations that hit different - the kind you'd have over drinks when the cameras are "off."

We're streaming this live to my network of founders, operators and investors who are hungry for real insights, not another motivational speech. They get to ask you their burning questions directly - no filter, no BS.

Who I want in the hot seat:

• Operators who've built, been there and done that.

• Investors who bet on people, not just pitch decks.

• Industry veterans who can tell it like it is.

• Anyone who can make me laugh while making me smarter.

This isn't about building your personal brand (though that'll happen). It's about sharing the hard-earned wisdom that can only come from someone who's been in the trenches.

If you're interested (and you should be), reply to this newsletter with "Put me in, coach" We're kicking this off this month and spots are limited.

Remember – the best conversations happen when people get real. Let's have one.

🔥 The Future of Influence (June 3, 2025): 

What's next for creators, entertainment and AI featuring top executives from social platforms, prominent creators, and leading investors. Speakers include Chris Best (Substack), Andrew Yaffe (Dude Perfect), Dhar Mann, and Corporate Natalie discussing AI's impact on creators, the Hollywood-influencer convergence, and creator founders.

💡 Brand Innovation Summit (June 11-12, 2025): 

Where disruptive marketers connect to share innovative ways they're breaking through in sports marketing. Covering partnership activation, fan engagement technologies, influencer marketing, and NextGen tactics like Generative AI. Located at The Ritz-Carlton, Chicago.

🎬 Cannes Lions (June 16-20, 2025): 

The world's biggest celebration of creativity where the advertising and communications industry meets to see the best work. Featuring global networking, world-class speakers including Serena Williams, Apple's Tor Myhren, and YouTube CEO Neal Mohan. Located in Cannes, France.

If you're a creator trying to grow without losing your voice, Fernanda’s content is the blueprint.

No gimmicks. No forced trends. Just honest, actionable lifestyle content that connects.

Andy's here. Waiting to answer the questions you're afraid to ask in public (and yeah, he's actually NOT a paid spokesperson but our network of badass execs open to answering questions...for free).

Every week, Andy's ready to tackle the real shit that keeps founders up at night. No sugarcoating, no PC answers – just the truth.

Andy's sitting here with his mustache twitching, ready to drop knowledge bombs about creator equity that would cost you thousands with a consultant.

So drop your questions below. About valuations, term sheets, creator contracts, whatever keeps you up at 3am. The more uncomfortable, the better.

He loves this country and wants to bet on what makes it great – ownership and the generational wealth it creates.

He wants you to win, but he wants you to have fun doing it.

Got a question for Andy 😉? Drop it here — nothing is off limits. Trust us, he’ll GET the answer.