Introducing Owners Only, from OWM

Welcome to Volume 1 of OWNERS ONLY, an owners manual at the intersection of influence, entrepreneurship and culture.

Our goals;
Make you money.
Keep you in the know.

We have no interest in wasting your time. So when this hits in your inbox, check out the brand deals, see who’s making moves, and learn how to be an owner.

Each month, we bring you:

• Exclusive opportunities to partner with brands seeking talent equity deals.

  • Want to get your talent to DC to speak with Congress? Scroll Down

• Highlights of industry trends and the latest investment news.

• Actionable insights to help you negotiate and manage influence-for-equity agreements.

• Curated content from our team and the broader community.

  • Headed to SXSW? We’ve got the full guide of must-attend events!

This isn’t just another newsletter—it’s your playbook for turning influence into long-term wealth. So tell a friend, and LFG!

Kobe made $400M on BodyArmor. 50 Cent made $200 on VitaminWater. Mr Beast is raising at a $5B valuation. You know the 1% makes all their money by owning what they promote, but what about the 99%? The middle class has been left out from accessing equity because the systems aren’t built for us. It’s been a bunch of finance bros building products for themselves and their friends. No more.

We’re on a mission to make ownership accessible to all, and we’re starting with the people who can influence culture because they can change the conversation. When you own it, you treat it differently, and pride of ownership is something we believe will be the next great economic driver of this country.

This is the beginning of a revolution, where you get out what you put in, and unlock the wealth creation that is equity. So listen, learn, and share. We’re spending all our time and money to inspire and teach you…. to BE AN OWNER

Founder, Jeff Frommer

Recapping February in Talent-Powered Business

• Saquon Barkley announced his investment in Ramp, the all-in-one financial operations platform, via a Super Bowl commercial. Read more

• Slow Ventures, a seed-stage venture firm, launched a $60 million Creator Fund aimed at investing in social media content creators who are building online communities and launching products or technologies that benefit their audiences. Read more

• Uscreen, a startup that assists influencers in launching their own apps and gaining more control over their enterprises, secured a $150 million investment from PSG Equity, which now holds a majority stake. Uscreen provides tools for creators to engage with fans and monetize content through membership programs, including features like livestreams, messaging, and apps for multiple platforms. Read more

• Kai Cenat & his creator collective AMP launched TONE, their own skincare brand designed with melanin-rich skin in mind. Everything sold out immediately. Read more

• Tom Brady joined the talent-led candy category with the launch of GOAT Gummies. As part of his partnership with GoPuff, he’s also set to launch his own health and wellness category in the future. Read more

• Contrarian Thinking, Codie Sanchez’s financial-freedom driven platform has scooped up Marc Hustvedt, the former President of Mr Beast. Their goal? Create one million financially free small business owners. Read more

• The Chernin Group invested $40M into Audiochuck, the podcast network home to Crime Junkie, led by Ashley Flowers. The partnership fuels expansion of Audiochuck’s media business and values the company ~$250M. Read more

Share Your Insights With the Owners Only Community:

• What’s your biggest challenge when managing influence-for-equity deals?

• What features or tools would make managing these partnerships easier for you?

• Will you be at SXSW? Let us know where to find you!