🎙️How I’d scale a company from $0 to $500K+ with creators who own It

We’re living in a golden age of creators.

They’re trusted. They’re plugged in. They shape culture.

And most brands still treat them like glorified billboards.

It’s lazy. It’s transactional. And frankly?

It’s a waste of time.

Because the real game isn’t paying creators to talk about your brand.

It’s building the brand with them.

Give them a seat at the table.

Better yet, give them a piece of the damn table.

So… let’s say I had to start a company from 0 today with creators next to me.

No hype. No funding. Just a product idea and Wi-Fi that works 70% of the time.

Step 1: Pick the problem

Founders don’t know how to show up in ChatGPT or Google's AI Overviews.

SEO feels broken. And it’s going through a lot of changes.

We make a tool that helps them see how and where their brand shows up in LLMs—and what to do about it.

Step 2: Partner with founding creators

We’re not hiring creators. We’re building with them.

We bring in the big guys of SEO: Jake and Rob Hoffman.

Not as affiliates, but as founding creators.

They help shape the product, help define the brand, and own a piece of the upside.

So yeah—skip the discount code.

Give them a slice of the table.

Step 3: Lock in the dev team

We don’t spend 6 months validating. We launch dirty, learn in public, and iterate fast.

Step 4: Run a LinkedIn B2B casting call

We put out an open call for B2B creators who want in.

Join the Creator Advisory Board. Get equity. Help build the roadmap.

We build a community of middle class creators who will have equity.

Step 5: Launch small. Think loud.

We go live with 5 lighthouse clients in Q4 2025.

Use them as case studies, iterate live, let the creators lead the story.

By Q1 2026, we’re onboarding founders every week—with a creator-led funnel that doesn’t look like a funnel.

So this should clarify how creators aren’t just distribution.

They’re product, positioning, community, and trust—in one person.

Give them equity, and they’ll build the whole thing with you.

That’s how I’d scale from $0.

🍵 Ashley Alexander’s Nami Matcha Hits $1M in 9 Months—With $0 in Paid Ads

Lifestyle creator Ashley Alexander’s brand Nami Matcha has done $1M+ in DTC sales since launching 9 months ago—without spending anything on paid marketing.

With four flavors, sold-out drops, and pop-up lines down the block, Nami is now eyeing wholesale—positioning itself as a creator-led brand that brings built-in demand to cafes and retailers.

💼 Fiverr’s Creator Program Offers Deals, Credits & Paid Exposure

Fiverr is teaming up with creators across platforms to highlight the power of freelancing—offering brand deals, Fiverr credits, and paid ad placement opportunities through its new Creator Program.

Whether you’re on YouTube, TikTok, IG, or LinkedIn, the program is designed to help creators collaborate, create, and get paid—with access to top freelance talent and exposure to millions.

🏀 MrBeast & Fede Vigevani Pull 1.2M Live Viewers on Creator Basketball Stream

MrBeast and Spanish YouTuber Fede Vigevani faced off with teams of 16 creators—streaming a live basketball game that hit 1.2M concurrent viewers and over 21M total views.

With 861M combined subs, the game mixed Spanish- and English-speaking stars, interactive fan votes, and even a jumbotron live chat. A rematch in Spain is already in the works.

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