Plot Twist: Hollywood Just Funded the AI It's Been Fighting.

This week: Jamie Foxx, Eva Longoria, and Squid Game's creator quietly invested in the AI Hollywood's fighting. A creator firm with 1.5B followers launched a Hollywood studio. And Digiday: micro creators want equity now.

Apparently McLaren makes irons now

This week: McLaren launched a golf brand with Justin Rose, Ian Poulter, and Michelle Wie West as investors at debut, Mari Llewellyn turned a 2019 transformation photo into a $1 billion brand and kept the operating seat, and Steph Curry and Conor McGregor both launched their own beverage brands six days apart.

The Banana Guy Just Joined a Cap Table.

This week: Ashton Hall passed on the endorsement check and took equity in Price.com, Justin Bieber sold $15 million of his own Skylrk merch at Coachella at nine times the all-time festival record, and Bryan Johnson turned his longevity audience into a clinic with blood tests and prescriptions.

A Public Company Just Made an NCAA Champion an Owner.

This week: NCAA champion Kiki Rice became an owner in a publicly traded company, Adidas's former basketball GM quit to run a 14-million-subscriber YouTuber's business, and Shaq walked into a store, stayed for hours, and walked out a shareholder.

Ten Celebs Bet on a Gummy Bear. They All Just Got Paid.

This week: Ten celebrities took equity in a gummy brand and Unilever just paid $1.2 billion for it, Corporate Natalie launched an agency that puts creators in the room before the brief gets written, and golf's biggest YouTube creators built their own TV network backed by Blackstone's David Blitzer.

OpenAI just told you what they can't build.

This week: OpenAI acquired an 11-person podcast. KD's 2017 WHOOP bet just paid off 81x. And Lexie Hull is building a portfolio at 25.

Seriously, WTF Is Alix Doing?

This week: Alix Earle built her own brand without putting her name on it, Danone paid $1.15 billion for a company that grew up on Reddit, and Tarte's founder launched a nootropics brand from her garage with her teenage sons as co-founders.

JPMorgan Gave Seven Athletes a Seat at the Table.

This week: JPMorgan Chase just gave seven athletes governance roles, Unrivaled closed at $340M with players owning 15%, and Victoria Beckham has been building her 14-year-old's brand infrastructure since she was five.

A $100M Brand Just Made a 14-Year-Old a Shareholder

This week: a $100M skincare brand gave equity to three teenagers, Fox hired a VC to run its creator studio, and Jordan Brand locked in Azzi Fudd before she's even been drafted.

HubSpot Just Bought a Guy's Side Project. Here's Why.

This week: why HubSpot paid millions for a guy's Starbucks side project, Keith Lee's first-ever restaurant investment isn't a brand deal, and the 2024 NIL structure most founders still haven't heard about.

Kim K Didn't Take the Check. She Took the Company.

This week: why Kim Kardashian becoming a co-founder is the Poppi playbook at Kardashian scale, how PepsiCo just let creators design chips before they hit shelves, and the 60-page report that proves the "Creator Middle Class" isn't a theory anymore.

Markiplier's $50M Middle Finger to Hollywood

This week: Markiplier's $50M middle finger to Hollywood, why a 23-year-old NBA star is buying the Texas Rangers, and Night's $70M pivot from management to holding company. Ownership is the only moat left.

No Gun, Just Burning Boats

This week: Why YouTubers are ditching platform reliance for upside, Red Seat’s $26M infrastructure play, and the JuJu Watkins "Skin in the Game" model.

The Super Bowl "Class War"

This week: why smart brands are skipping TV ads to win the "Ground Game," MrBeast hijacks the Super Bowl for $1M, and Netflix admits YouTube is their "Farm League."

The $233,000 Per Second Math Equation

This week: the boring math behind a $20M Super Bowl ad, why Travis Kelce is buying stock on the open market, and the athlete syndicate pouring cash into recovery tech.

The Landlord Changed (But The Rent Is Still Due)

This week: why the new American TikTok is a trap for founders, how YouTube just invented ad "time travel," and the Sephora Effect: why the next billion-dollar brands will be creator-owned.

The "Adults" in the Room Are YouTubers

This week: Why Funko put a creator manager on their board, the Khaby Lame acquisition, and why TikTok is eating 20% of social commerce.

Logan Paul Wants Your Equity, Not Your Cash

This week: Logan Paul becomes a General Partner, legacy media admits the masthead is dead, and the one asset class AI can't kill.

The $0 CAC Launch (And Why You Can't Buy It)

This week: Sahil Bloom just generated 1M+ free impressions, why a DraftKings billionaire is building creator infrastructure, and Instagram finally surrenders control of the algorithm.

Big Box Retail Just Woke Up. Sovereign Wealth Enters the Chat.

This week: why Home Depot stopped renting attention, how nation-states are betting on creators, and the $37 billion signal every founder needs to see.

Must Know: Why Subscription-First Creators Win

This week: subscription-first creators become founder leverage, how AI companions are scaling creators, and a creator raising $1.1M to build her own platform.

Secret Weapon for Founders: Creator Middle Class

This week: Niche creators surge, Agentio hits $40M, TikTok launches Bulletin Board, and creator distribution grows up

OWM’s first $1M. What comes after SaaS and DTC?

This week: creator-led enterprises, Steven Bartlett’s €365M play, Adobe’s AI insights, and OWM’s first million

How to spot the right creator before the market does

YouTube creator raised $10M from their audience, OpenAI just changed how discovery works, and some sick Owner Only merch you need.

Power move for founders: Creator Advisory Boards