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Owners Only

The owners manual at the intersection of influence, entrepreneurship and culture.

Written by

Jeff Frommer

Meet the Knicks' other starting five

This week: the founders who bet on the Knicks years before the title just cashed in, a $500M fund turned 250 athletes into co-owners of Rhoback, and Lionsgate took equity in its AI tool instead of renting it.

Jeff Frommer

Jun 12, 2026

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7 min read

Tom Brady wants his nuts in your mouth

This week: Tom Brady's selling a coconut water he owns on Gopuff, Accenture buys its way into the creator economy, and Eli and Peyton Manning back the buyout of the company behind NFL Flag's million kids.

Jeff Frommer

Hollywood Just Got Mogged by Two YouTubers

Jun 5, 2026

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6 min read

Hollywood Just Got Mogged by Two YouTubers

Kane Parsons (20) and Curry Barker (26) just out-grossed Star Wars on a combined $11M budget. Phoebe Gates put 30 A-listers on her cap table. Glen Powell's ketchup is about to clear $100M.

Jeff Frommer

Reddit's Founder Just Made Sprinters Shareholders.

May 29, 2026

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6 min read

Reddit's Founder Just Made Sprinters Shareholders.

This week: Alexis Ohanian made equity the prize for winning a race. A sports creator vibe-coded a daily game with Claude, hit 1 million users, and turned down sportsbook money. Spotify and Netflix teamed up to outbid YouTube for a creator.

Jeff Frommer

A $40 Billion VC Firm Just Made a Creator, a Partner.

May 22, 2026

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8 min read

A $40 Billion VC Firm Just Made a Creator, a Partner.

This week: Lightspeed names a 350K-follower creator a Partner with her own show, Charli XCX takes equity in a $1.3B phone company, A24 hands a 20-year-old YouTuber the director's chair, plus we're hosting a #NYTechWeek pitch night June 3.

Jeff Frommer

Sazerac Just Followed Alix Earle Into a Deal.

May 15, 2026

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7 min read

Sazerac Just Followed Alix Earle Into a Deal.

This week: Sazerac co-invested with Alix Earle on a margarita brand, Christian McCaffrey shipped his first running shoe nine months after walking off Nike, and Sommer Ray launched a canned Dirty Shirley head-to-head with Sazerac's.

Jeff Frommer

Plot Twist: Hollywood Just Funded the AI It's Been Fighting.

May 8, 2026

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6 min read

Plot Twist: Hollywood Just Funded the AI It's Been Fighting.

This week: Jamie Foxx, Eva Longoria, and Squid Game's creator quietly invested in the AI Hollywood's fighting. A creator firm with 1.5B followers launched a Hollywood studio. And Digiday: micro creators want equity now.

Jeff Frommer

Apr 30, 2026

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7 min read

Apparently McLaren makes irons now

This week: McLaren launched a golf brand with Justin Rose, Ian Poulter, and Michelle Wie West as investors at debut, Mari Llewellyn turned a 2019 transformation photo into a $1 billion brand and kept the operating seat, and Steph Curry and Conor McGregor both launched their own beverage brands six days apart.

Jeff Frommer

Apr 24, 2026

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6 min read

The Banana Guy Just Joined a Cap Table.

This week: Ashton Hall passed on the endorsement check and took equity in Price.com, Justin Bieber sold $15 million of his own Skylrk merch at Coachella at nine times the all-time festival record, and Bryan Johnson turned his longevity audience into a clinic with blood tests and prescriptions.

Jeff Frommer

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Archive

Meet the Knicks' other starting five

Tom Brady wants his nuts in your mouth

Hollywood Just Got Mogged by Two YouTubers

Reddit's Founder Just Made Sprinters Shareholders.

A $40 Billion VC Firm Just Made a Creator, a Partner.

Sazerac Just Followed Alix Earle Into a Deal.

Plot Twist: Hollywood Just Funded the AI It's Been Fighting.

Apparently McLaren makes irons now

The Banana Guy Just Joined a Cap Table.

Owners Only