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Owners Only

The owners manual at the intersection of influence, entrepreneurship and culture.

Written by

Jeff Frommer

JPMorgan Gave Seven Athletes a Seat at the Table.

This week: JPMorgan Chase just gave seven athletes governance roles, Unrivaled closed at $340M with players owning 15%, and Victoria Beckham has been building her 14-year-old's brand infrastructure since she was five.

Jeff Frommer

Mar 13, 2026

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12 min read

A $100M Brand Just Made a 14-Year-Old a Shareholder

This week: a $100M skincare brand gave equity to three teenagers, Fox hired a VC to run its creator studio, and Jordan Brand locked in Azzi Fudd before she's even been drafted.

Jeff Frommer

HubSpot Just Bought a Guy's Side Project. Here's Why.

Mar 6, 2026

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11 min read

HubSpot Just Bought a Guy's Side Project. Here's Why.

This week: why HubSpot paid millions for a guy's Starbucks side project, Keith Lee's first-ever restaurant investment isn't a brand deal, and the 2024 NIL structure most founders still haven't heard about.

Jeff Frommer

Kim K Didn't Take the Check. She Took the Company.

Feb 27, 2026

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12 min read

Kim K Didn't Take the Check. She Took the Company.

This week: why Kim Kardashian becoming a co-founder is the Poppi playbook at Kardashian scale, how PepsiCo just let creators design chips before they hit shelves, and the 60-page report that proves the "Creator Middle Class" isn't a theory anymore.

Jeff Frommer

Markiplier's $50M Middle Finger to Hollywood

Feb 20, 2026

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10 min read

Markiplier's $50M Middle Finger to Hollywood

This week: Markiplier's $50M middle finger to Hollywood, why a 23-year-old NBA star is buying the Texas Rangers, and Night's $70M pivot from management to holding company. Ownership is the only moat left.

Jeff Frommer

Feb 13, 2026

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8 min read

No Gun, Just Burning Boats

This week: Why YouTubers are ditching platform reliance for upside, Red Seat’s $26M infrastructure play, and the JuJu Watkins "Skin in the Game" model.

Jeff Frommer

Feb 6, 2026

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7 min read

The Super Bowl "Class War"

This week: why smart brands are skipping TV ads to win the "Ground Game," MrBeast hijacks the Super Bowl for $1M, and Netflix admits YouTube is their "Farm League."

Jeff Frommer

Jan 30, 2026

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7 min read

The $233,000 Per Second Math Equation

This week: the boring math behind a $20M Super Bowl ad, why Travis Kelce is buying stock on the open market, and the athlete syndicate pouring cash into recovery tech.

Jeff Frommer

The Landlord Changed (But The Rent Is Still Due)

Jan 23, 2026

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8 min read

The Landlord Changed (But The Rent Is Still Due)

This week: why the new American TikTok is a trap for founders, how YouTube just invented ad "time travel," and the Sephora Effect: why the next billion-dollar brands will be creator-owned.

Jeff Frommer

Archive

JPMorgan Gave Seven Athletes a Seat at the Table.

A $100M Brand Just Made a 14-Year-Old a Shareholder

HubSpot Just Bought a Guy's Side Project. Here's Why.

Kim K Didn't Take the Check. She Took the Company.

Markiplier's $50M Middle Finger to Hollywood

No Gun, Just Burning Boats

The Super Bowl "Class War"

The $233,000 Per Second Math Equation

The Landlord Changed (But The Rent Is Still Due)

Owners Only